DRESS UP, COME SWAY – JIGGS

 .......Zakes Bantwini returns to Luju gardens 


The Standard Bank Luju Food & Lifestyle Festival has extended an invitation to EmaSwati and visitors alike to immerse themselves in what organisers describe as a celebration of African creativity, culture and innovation.

With just weeks to go before the 8th edition of the festival, Festival Director Jiggs Thorne has called on the public to dress up and come sway, urging festivalgoers to witness first-hand the continued growth of the country's creative industries.

This year's festival will be held under the theme 'A Return to the African Future', a concept that seeks to explore how African traditions, heritage and indigenous knowledge can inform the continent's future.

Speaking during the recent Luju Blue Roundtable discussions and countdown engagements, organisers reiterated that Luju has evolved into much more than an entertainment event.

Thorned mentioned that, over the years, the festival has positioned itself as a platform where food, fashion, music, entrepreneurship and cultural tourism intersect, creating opportunities for local businesses and creatives while placing Eswatini on the regional tourism map.

"Luju is an experience," Thorne said, encouraging people to not only attend the event but to fully embrace its spirit through fashion, food and cultural expression.

Since its inception, the festival has grown into one of the country's most anticipated lifestyle events, attracting thousands of visitors from across Southern Africa and beyond.

This year's edition promises a more immersive experience, with expanded programming across fashion, culinary arts and music.

The festival's experiential nature has become one of its defining features, with organisers placing increasing emphasis on participation rather than spectatorship.

Guests are encouraged to engage with local brands, discover emerging creatives, explore African cuisines and celebrate the continent's evolving creative landscape.

The festival's growing significance has also sparked conversations around the role of cultural events in stimulating entrepreneurship and creating opportunities for small businesses.

From fashion designers and food vendors to artisans and tourism operators, Luju continues to provide a marketplace where creatives can showcase their work to regional audiences.

As preparations intensify ahead of the August event, organisers say this year's edition will continue to build on that vision while encouraging people to reconnect with African identity and imagine new possibilities for the future.

"Come dressed, come curious and come ready to sway," Thorne said.

Worth noting, the Standard Bank Luju Food & Lifestyle Festival will take place from August 1 to 2 at House on Fire in Malkerns.

ZAKES BANTWINI RETURNS TO LUJU STAGE

Grammy Award-winning musician Zakes Bantwini is set to make his return to the Standard Bank Luju Food & Lifestyle Festival, four years after his memorable appearance at the event in 2022.

Bantwini's previous performance came during one of the most defining periods of his career, as songs such as Osama dominated charts across the continent and cemented his position as one of Africa's most celebrated performers.

His return this year comes after significant growth both musically and professionally.

Since his last Luju appearance, Bantwini has gone on to win a Grammy Award, expand his international profile and further establish himself as a respected producer, entrepreneur and cultural figure.

Festivalgoers who witnessed his 2022 performance will recall an electrifying set that blended live instrumentation, Afro-house rhythms and powerful storytelling, creating one of the standout moments of that year's festival.

His inclusion in this year's lineup adds another layer of anticipation as Luju continues its tradition of bringing leading African artists to Eswatini.

Organisers say Bantwini's return aligns with this year's theme of 'A Return to the African Future',  as his work continues to bridge African musical heritage with contemporary sounds.

The festival's music programme is expected to once again bring together established stars and emerging talent, reinforcing Luju's reputation as one of the region's premier lifestyle festivals.

LUJU OPENS DOORS FOR ASPIRING CHEFS

Beyond the music and fashion, this year's Standard Bank Luju Food & Lifestyle Festival is placing renewed emphasis on culinary development and preserving African food traditions.

Organisers have introduced an expanded culinary programme that seeks to provide opportunities for aspiring chefs, cooks and food entrepreneurs to participate in the festival experience.

The initiative forms part of this year's culinary theme, 'Nguni Foodways' which explores indigenous food systems and celebrates the culinary heritage of Southern Africa.

Sasha Thorne during the blue table talk said the programme aims to create meaningful conversations around food, sustainability and the future of African cuisine.

The initiative is also expected to provide emerging culinary talents with opportunities to network, learn from industry professionals and showcase their skills.

Over the years, Luju has become increasingly recognised as a platform that celebrates not only food as an experience but also food as culture, identity and economic opportunity.

The expanded culinary programme reflects growing interest in indigenous ingredients and traditional food knowledge, while encouraging younger generations to engage with and preserve African culinary heritage.

Sasha said, this year's edition will offer guests a richer and more interactive culinary experience than ever before.

FASHION INDABA TO SHAPE THE FUTURE OF AFRICAN DESIGN

The Standard Bank Luju Food & Lifestyle Festival is broadening its fashion offering this year with the introduction of the inaugural Luju Fashion Indaba.

Inspired by the festival's theme, A Return to the African Future, Kwasukasukela (Once Upon a Time) 

​This theme serves as a creative portal into African storytelling, drawing inspiration from folklore, oral traditions, and the living archives of shared heritage.

The Concept is a nostalgic nod to traditional stories told around the fire. Your look should cast you as the main character  of your own fashion story, weaving personal or cultural narratives into your design.

Meanwhile, the half-day programme seeks to create a platform for dialogue, collaboration and innovation within the African fashion industry.

The Fashion Indaba will bring together designers, manufacturers, educators, investors and policymakers to discuss opportunities and challenges facing the industry.

Discussions will centre around three key themes: Beyond the Runway: Building an Enabling Fashion Ecosystem in Eswatini and Africa.

Creativity Is Not Enough: The Business of Building a Fashion Brand.

Weaving the Future: Indigenous Knowledge, Sustainability and the Future Logic of African Fashion.

Philipa Thorned during the roundtable said, the initiative reflects Luju's growing commitment to strengthening Africa's creative industries beyond the festival weekend.

The programme also coincides with the announcement of acclaimed South African fashion designer Mzukisi Mbane as this year's headline runway designer.

The founder of Imprint South Africa, Mbane has become internationally recognised for his Afro-futuristic approach to fashion and his ability to merge cultural storytelling with contemporary design.

Fresh from winning Africa Fashion Up 2026 and South Africa's Best Heritage and Cultural Designer Award, Mbane arrives at Luju as one of the continent's most influential fashion voices.

His work, which has graced runways in South Africa, Lagos, Europe and Asia, aligns closely with this year's festival theme by exploring the intersection between African heritage and the future.

The Fashion Indaba and runway programme are expected to further cement Luju's position as one of the continent's leading platforms for African fashion and creative exchange.

For local designers, the initiative also presents an opportunity to engage with industry leaders, expand networks and contribute to conversations shaping the future of African fashion.



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