Spearheaded by HRH Princess Sakhizwe and Chairman Melusi 'Zox' Dlamini, the fair was designed not only to put product in the hands of consumers, but to place local entrepreneurs in the same room as distributors and retail chain buyers the kind of meeting that turns a market stall into a shelf in a national supermarket.
It has since been institutionalized as an annual flagship event, with plans to franchise the model to other towns across the kingdom.
Meanwhile, Minister for Commerce, Industry and Trade Manqoba Khumalo described the quality and innovation on display as a reflection of the country's growing entrepreneurial spirit and industrial potential.
Some of the brands during the event,
MTN MOMO
MTN Fintech Marketing Manager Afi Dlamini represented MoMo at the fair, where the mobile money platform was present as a partner of the event.
Dlamini said MoMo's participation was aimed at making it easier for small businesses to process payments on the spot removing the barrier between a seller and a sale.
The platform has positioned itself as a tool for financial inclusion, particularly for traders who operate outside the formal banking system.
SWAZI WIRE
Mayibongwe Mabuza was at the Swazi Wire stall, walking visitors through the company's range of fencing materials and related products.
Mabuza said the brand caters to both residential and commercial needs, with durability and security at the centre of what they offer.
The stall drew interest from fairgoers looking for locally manufactured building and property solutions.
OLD MUTUAL
Welile Magongo from Old Mutual used the fair as an opportunity to speak directly with members of the public about the company's funeral cover products.
Magongo said the offering is built around giving families financial support and peace of mind during difficult times.
The fair provided a less formal setting for those conversations one where people could ask questions and get straight answers.
PARMALAT
Sanelisiwe Ndwandwe represented Parmalat at the fair, showcasing the company's dairy product range.
Ndwandwe said the brand was using the platform to connect with consumers directly and highlight the accessibility of their products. Fairgoers were given the opportunity to sample what was on offer at the stall.
BLISS BURGER
The Bliss Burger stall drew a steady flow of visitors throughout the day.
The team shared the story of how the business started and its growth since then drawing as much interest in the brand's background as in the food itself.
Burgers were prepared fresh on site, and the stall became one of the more lively stops along the strip.
SMASH BURGER
Smash Burger drew attention with a live cooking setup that allowed visitors to watch the full preparation process from grill to plate.
The transparency of the open kitchen drew food lovers who stayed to watch before placing their orders.
SWATI SECRETS
Sinenkhosi Ngwenya was on hand to introduce visitors to what Swati Secrets has to offer a range of locally made products that the brand says is rooted in authenticity.
Ngwenya spoke to what makes the products distinct and the thinking behind them.
The stall was among those showcasing goods that are entirely homegrown in their production.
SHELELA GIN
Shelela Gin used the fair to put its locally crafted range in front of a new audience.
The stall attracted visitors who were curious about the brand's flavours and how the product is made.
As one of the few homegrown beverage brands at the fair, Shelela Gin's presence reflected a growing market for locally produced lifestyle products in Eswatini.
NB: Some materials sourced.