Social media has changed the way people discover fashion, follow trends, experience destinations and engage with brands. What was once a space for sharing personal photographs and everyday updates has grown into an industry of its own, creating opportunities for women to turn their interests, personalities and professional skills into recognisable personal brands.In Eswatini, a growing number of women are finding their place in this space. They are influencing conversations around fashion, beauty, travel, entertainment and lifestyle, while building audiences that extend beyond their immediate communities. Some come from established careers in television and business, while others have built their following through the simple act of documenting their everyday lives.
Among them are Pinky Glover, Bianca Dlamini Holman, Amanda du-Pont, Swazi Kween, Bello Nkhosi and Takitsi Mdluli. Their approaches to content creation differ, but each has developed a distinct presence in a digital environment where personality and consistency matter.
Pinky Glover: Where Fashion Meets Business
For Pinky Glover, creativity has been a lifelong interest. An attorney by qualification, she holds a law degree from the University of Eswatini and briefly practised before pursuing her interest in fashion.
Her earliest memories of fashion take her back to her grandmother’s sewing room. Growing up around a seamstress, she spent hours watching garments take shape, sketching designs and creating little outfits for her dolls. That childhood fascination eventually found expression in HoneyChildStyle, her trans-seasonal loungewear brand centred on comfort, quality and understated style.
A mother, philanthropist and yoga enthusiast, Glover's interests extend beyond fashion. She is also involved in creating opportunities for local entrepreneurs through The Hive Market, a platform that brings together small businesses and creatives to showcase their products. Her presence online reflects a woman who has managed to combine business, personal interests and community engagement into one identity.
Bianca S. Dlamini Holman: The Yellow Swazi Identity
Known to her online community as Yellow Swazi, Bianca S. Dlamini Holman has established herself in Eswatini's lifestyle and public relations content space. With an Instagram following of more than 28,000, she has built a platform around personal presentation, lifestyle and the relationship between individuals, brands and their audiences.
Her work occupies an interesting intersection between content creation and public relations. In an industry where businesses increasingly rely on digital platforms to reach consumers, creators who understand both content and brand communication have an important role to play.
Yellow Swazi's presence is part of a wider shift in which social media personalities are becoming more involved in brand visibility and marketing conversations. Her platform offers an opportunity to engage audiences through lifestyle-led content while maintaining a professional identity in the communications space.
Amanda du-Pont: A Name Beyond Borders
Few Eswatini-born personalities have achieved the regional recognition enjoyed by Amanda du-Pont. An actress, model, television presenter and entrepreneur, she has built a career across the South African entertainment industry while maintaining her connection to her roots.
Her television journey includes appearances in productions such as Muvhango, Generations and Skeem Saam, where she became particularly familiar to audiences through her portrayal of Lelo Mthiyane. She has also worked as a television presenter, including on BET A-List and The Real Goboza.
Away from the screen, du-Pont has developed interests in fashion, beauty and entrepreneurship. She is the founder of skincare brand Lelive, extending her professional identity into the beauty industry. Her Instagram following of more than 1.9 million gives her a substantial platform for connecting with audiences and working with brands.
Her career demonstrates how an entertainment profile can develop into a broader business identity, with opportunities spanning television, fashion, beauty and commercial partnerships.
Swazi Kween: From Healthcare to Content Creation
Lindelwa Mangwe, popularly known as Swazi Kween, has taken a rather different route into the digital space. Before becoming a familiar face on social media, she worked as a nurse and midwife.
Her entry into content creation came through documenting ordinary moments in her life. What began as sharing personal experiences gradually developed into a platform attracting a growing audience. Today, her content includes lifestyle vlogs, travel experiences, local events and glimpses of everyday life in Eswatini.
Her appeal lies partly in the familiarity of her content. From weekend activities to local outings, she gives followers an opportunity to experience places and moments through her perspective. She has also developed her identity beyond individual posts, approaching content creation as a business and exploring opportunities for brand partnerships.
Her transition from healthcare into digital entrepreneurship illustrates the different professional paths that the creator economy can open.
Bello Nkhosi: Comfortable Behind the Camera and On Stage
For television presenter Bello Nkhosi, connecting with an audience is not new territory. As a personality on Eswatini TV, she has established herself through presenting, interviewing and hosting.
She is associated with The Platform, a programme that brings different personalities, industries and topical conversations to television audiences. The format gives her an opportunity to engage with a variety of subjects and people, making her work broader than conventional entertainment presenting.
Her experience also extends to live events. She has represented Eswatini TV at major cultural and entertainment occasions, including the Swazi Boy Entertainment 20-year anniversary celebration and MTN Bushfire, where she co-hosted the Ballantine's stage.
For Nkhosi, the ability to move between television and live hosting places her in a unique position within the country's media and entertainment landscape.
Takitsi Mdluli: Collecting Stories Across the World
Often times, people collect souvenirs when they travel. Others collect stories. For lifestyle vlogger and travel content creator Takitsi Mdluli, every trip is another chapter in a life approached with curiosity, creativity and a suitcase full of carefully planned outfits.
Whether chasing sunsets, spending time by the sea or discovering a new destination, Mdluli sees travel as an opportunity to experience the world firsthand. Her content brings together destinations, personal style and the moments that make each journey memorable.
For Mdluli, the next destination is not simply another holiday; it is another opportunity to create, explore and document.
Together, these women offer a glimpse into the different faces of Eswatini's digital culture. Their timelines may feature different interests, destinations and professional pursuits, but behind the photographs and videos are women building identities, businesses and careers in an increasingly connected world.
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